Desigual Barcelona - Interactive Product Catalog #

Client: Desigual
Location: Barcelona
Period: 2011–2012
Industry: Casual Clothing Brand
Website: http://www.desigual.com

Overview #

Interactive product catalog and “Store in Store” experience integrated into digital signage systems, featuring real-time stock synchronization with corporate back office.

Technical Stack #

• Flex/Flash-based applications
• FileMaker Server/Client
• Java-based data services and automation
• Web-based CMS
• Digital Signage system integration

Key Features #

• Interactive product browsing
• “Store in Store” concept
• Real-time stock updates from corporate back office
• Near-real-time inventory synchronization
• Integrated digital signage display

Deployment #

• Standalone test units available

Impact #

Transformed Desigual’s retail experience with interactive product discovery and real-time inventory visibility, enabling customers to explore the full catalog while maintaining accurate stock information.